Study Association Asset | FIRST International dates back to 1981 and resulted from a merger of the study associations VITE International and Pro-M in 2008. Asset | FIRST International serves the Bachelor students of International Business (IB), International Business Administration (IBA) and the Master students of International Business. The three programmes in the field of business stress the international aspects of business life and stimulate the development of its students into broadly trained professionals in business skills and knowledge. Asset | FIRST International follows this line by offering a broad variety of activities and services to its 2000 members.

All activities organised by Asset | FIRST International are built around the five objectives of Asset | FIRST International. We provide students as well as lecturers with educational support, through course evaluations and guidelines. Secondly, we provide a link between theory and practice, by organising workshops, symposia, guest lectures and publishing a professional magazine. Also by organising In-house Days, the Finance Expedition and the Business Tour we form an excellent intermediary between students and companies. Since we are an association for internationally orientated students, we aim to stimulate their international development through a European Study Tour, an Intercontinental Study Tour and a Language Study Tour. Finally, we are also active at the informal side of the student's life. We organise all kinds of social activities, thereby bringing students together.